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RSS FeedsApple`s iOS 14 tracking changes could be money-making opportunity
(iMore iPhone)


12 may 2021 12:14:25

Apple`s iOS 14 tracking changes could be money-making opportunity
(iMore iPhone)

`...it`s an opportunity for ad agency groups such as WPP Plc, Omnicom Group Inc. and Publicis Groupe SA to reassert their relevance.` What you need to know Apple recently made big changes to iOS 14 that make it much harder to track users for advertising. A new report says the move could in fact turn out to be a business opportunity for some firms. Bloomberg says that `heightened business complexity` fuelled by the changes could work out to the advantage of some. A new report states that big changes made to iOS 14 could actually prove favorable to some advertising agencies if they can capitalize on the increased complexity of marketing that follows. From Bloomberg: Moves by Apple Inc. and Google that make it harder for brands to track billions of consumers are creating a money-making opportunity for advertising companies that were hit hard by the pandemic. Google is phasing out third-party online tracking cookies and Apple is requiring app owners to ask for explicit perm...

26 viewsCategory: Technology > Mobile > Iphone
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