App Tracking Transparency and Epic v. Apple are here and causing a stir
(iMore iPhone)

Imagine paying for Facebook and Instagram? No thanks. While there was no big Apple announcement this past week, there has been a lot of hubbub around Apple and other big companies like Facebook and Instagram, as well as Epic. It`s been quite a whirlwind of a week, to be honest. First off, iOS 14.5 introduced a new feature called App Tracking Transparency. This new feature lets you choose to allow apps to track your activity across the companies` apps and websites. Companies like Facebook and Instagram can then use that information to give you a `personalized` feed of ads and sponsored posts you may be interested in. With iOS 14.5, apps must now ask for user permission to track, and users have the option of opting out. The argument against this is that you`ll still get ads and such, but they may be less relevant to your interests. But then again, I can only take so many advertisements for one product category, like dental floss or something. I can see both sides of the argument here...