Apple released iOS 14.5 to the world yesterday, bringing with it the App Tracking Transparency (ATT) rules that we`ve been hearing so much about. Those rules mean apps must ask permission before they track a user from one app to another. It`s all about making users aware of which apps are following their activity and giving them the power to prevent it. App makers aren`t happy, and some are already putting the squeeze on.
One app that`s already flouting Apple`s rules is Sky Sports Scores, the app I use to keep track of football – proper football, obviously – scores. It`s run by Sky, the TV company, and is no doubt backed by billions of pounds. But Sky wants that sweet, sweet ad revenue, too. So it`s telling users that they`ll need to start paying for their scores if they don`t hand their data over.
Apple says you can`t do that. Or, at least, Sky is getting very close to crossing the line. It depends on what you`d call an incentive, really.
Here`s what Apple says about ATT an...
|