I`m going to tell you the exception to Tim Cook`s rule, to the Apple Secrecy Law, the one where the only acceptable answer to any question about the next iPhone or Mac — or whatever — is `We don`t discuss future products or plans.` The aluminum curtain dropped on every investor call, TV interview, event, briefing — everything. Every single time…. Except one…
It`s precisely because Apple and Tim Cook are so relentlessly tight-lipped about everything — that their answer is almost always effectively NOT TODAY SATAN — that the very, very few things they are willing to talk about… stand out… like neon… Bright. Flashing. Neon.
And I think… I think I understand why.
Because not everything is a product. Some things, some very few things, are technologies that are or will be core to many, even most products.
As technology evolves, it begins to push at, even break, the constraints of existing products. That`s what allows for… not only better versions of those prod...
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