Why we need media reporting guidelines for road safety
(WorldNews Environment)

There`s a problem with how we talk about our roads. From news reports on “accidents” to who gets blamed for road danger in comment pieces, our media sources sometimes flip the sources of death and injury on their head. Language and accuracy matter, and too often reporting contributes to making the roads less safe. That`s why the Active Travel Academy has drafted media reporting guidelines which we hope broadcasters and publishers will adopt, just as they have adopted guidelines for reporting on suicide or domestic violence. There is excellent reporting out there – , but there is also less thoughtful output. For example, the majority...