W2O Study Shows Consumers Seek Privacy Protection and Informed Choice Regarding Personal Health Data
(World News USA)

SAN FRANCISCO--(BUSINESS WIRE)--Aug 13, 2020-- W2O, the leading independent provider of analytics-driven, digital-first marketing communications to the healthcare sector, today announced findings from a research study on consumer attitudes toward data privacy, specifically personal health data. The study, Consumer Attitudes on Health Care Data Uses and Privacy, was conducted in two waves – before and during the COVID-19 pandemic – to understand the overall perceptions of data privacy, gain insights into consumer awareness about data usage, and better understand consumers` willingness to share health data. The study can be found here. The findings indicate that before people will be confident...