The science of decisions
(WorldNews Netherlands)

It probably won`t come as a shock to hear that people don`t always make the best decisions. This is especially true when it comes to financial choices. Here`s how three businesses used behavioural science to help their customers do better. Pinar, Milou and Japke tell us about how behavioural science helped their business. What is it in people`s behaviour that keeps them from making even simple financial decisions that could benefit them in the long term? Understanding this - and figuring out what to do about it - is the aim of ING`s Behavioural Impact team. Laura Straeter, a behavioural scientist on the team, explains that there`s three main barriers when it comes to decision-making: having...