Advertisers critical of heightened Apple privacy measures
(iMore iPhone)

A new mobile privacy feature carries `a high risk of user refusal`. What you need to know At WWDC, Apple announced new measures to help users better understand tracking and personalized ads. Users will have to accept tracking through a new popup screen. EU ad agencies are complaining that it carries a high risk of users refusing, making their ads less effective. A report suggests that a group of EU advertisers has criticized Apple`s recently-announced privacy measures, which they say carry a high risk of user refusal. According to Reuters: A group of European digital advertising associations on Friday criticized Apple Inc`s (AAPL.O) plans to require apps to seek additional permission from users before tracking them across other apps and websites. Apple last week disclosed features in its forthcoming operating system for iPhones and iPads that will require apps to show a pop-up screen before they enable a form of tracking commonly needed to show personalized ads. Appa...