In-Depth Report: JD Mobile: A Customer-Centric Strategy that Drives Successful Bu …
(WorldNews Entertainment)

by Rachel Liu JD`s annual June 18th (618) Grand Promotion saw record-breaking sales of RMB 269.2 billion. As China`s largest retailer of electronics and the first choice of many customers to buy mobile phones, the mobile phone category performed exceptionally well during the sales promotion. In the first five minutes of June 18th, sales of Apple products surpassed RMB 500 million yuan; sales of Huawei products increased over 300% y-o-y in the first 10 minutes and 150% y-o-y from June 1s-18th; and sales of Samsung products surpassed sales of the whole day of June 18th last year in two hours. Many customers took the opportunity to upgrade to 5G phones: over 10,000 5G phones were sold in one...