How to Succeed at Email Marketing in a Seasonal Business
(World News Science)

By Ryan Farley Source Running a seasonal business comes with its challenges, from cash flow to staffing to inventory management. Excess inventory, finding good help, and staying afloat in the off-season are real concerns for business owners. One issue we rarely hear about is marketing a seasonal business. How do you inform potential customers you`re in business, even during a pandemic? Inventory, staffing, and cash flow are all critical components of a business, but without customers, it`s all meaningless. For a seasonal business to succeed, it not only needs to generate a following but sustain it during the off-season. This is especially true for small businesses that rely on seasonal...