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RSS FeedsThere are rumors that Apple will kill off Beats - I say good riddance
(iMore iPhone)


7 april 2020 19:49:13

There are rumors that Apple will kill off Beats - I say good riddance
(iMore iPhone)

Apple has owned Beats since 2014, and if they finally decide to get rid of the brand, I think its a good move. It was August of 2014 when Apple bought Beats $3 billion, the largest acquisition Apple ever made, which was a massive splash in the industry at the time. It was also rather ironic since Beats were originally developed because Dr. Dre hated that people would steal his music, put it on an iPod, and then listen to that music through Apple`s EarBuds, which didn`t (and still don`t) sound that great. Beats, especially when they were first purchased by Apple, owned a considerable market share of the over $100 headphones sector. Still, since then companies like Bose, Sony, and countless others have come to the table with excellent over-the-ear headphones, Beats aren`t really what the used to be, and if Apple wants to get rid of them, I would be happy. It`s about branding A companies brand is the most powerful tool it has in its arsenal. Brands are what really sell products, w...

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