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RSS FeedsHow did hip hop producer Murda Beatz connect with Migos, Cardi B and Drake? Lots and lots of networking
(The Star Toronto Raptors)


1 august 2019 00:05:16

How did hip hop producer Murda Beatz connect with Migos, Cardi B and Drake? Lots and lots of networking
(The Star Toronto Raptors)

Raw talent is one thing, but how does a budding producer from the Canadian border town of Fort Erie become a top dog in hip hop and work with the likes of Migos, Cardi B, Drake, Nicki Minaj, Chance the Rapper and 2Chainz? If you’re Murda Beatz, you network. Like crazy. “I had my networking tools ready and I was using them well — Facebook, Twitter, YouTube, Instagram — everything I could get my hands on (on) the internet,” the man born Shane Lindstrom told the Star over the phone from Los Angeles on Tuesday. “I was using my name to get out there; using people’s names that I was working with. Obviously it was a lot easier when I was working with Chief Keef and Migos to use their names.”Actually, Atlanta’s Migos was the kicker: Murda Beatz, who performs on the Veld Festival stage headlined by Cardi B and Skrillex on Saturday, managed to infiltrate the trio’s inner sanctum and provide production for four tracks on their second mixtape, 2014’s No Label 2, along with other prominent producers Metro Boomin and Zaytoven. It was released following their breakthrough single “Versace.” So how did he get that gig? Networking. “My networking tool is that I’d contact people around them,” says Lindstrom, 25. ”I’d find people who had Migos in their Twitter names and their boys. I’d be hittin’ up people around them to get to them, to try to infiltrate in all areas. “I found (Migos associate) Skippa Da Flippa; at the time he wasn’t even rapping, he was engineering.“I would send him stuff and I’d be like, ‘Yo, if you get these beats to (Migos members) Quavo and Takeoff, I’ll send you your own beats as well.’ He ended up getting all the beats and saying, ‘No, I’m engineering. I don’t even rap’ and he ended up playing the beats to them.”As a result of the connection, Lindstrom flew to Atlanta ...

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