Dutch scheme to boost wilting flower industry takes root
(The Guardian Netherlands)

More than 1,000 firms sign up to buy and give away blooms to stem losses caused by Covid-19Passersby stepping out for exercise in the spring sun, company employees and hospitals are being given tulips, roses and chrysanthemums under a Dutch initiative to save the country´s flower industry and make life a little more bearable.An idea devised three weeks ago by staff at a firm that manufactures pumps and valves in the village of Maasdijk, east of Rotterdam, has blossomed into a scheme involving more than 1,000 Dutch companies which have bought more than 1m flowers simply to give them away. Continue reading...