Finland enlists social influencers in fight against Covid-19
(The Guardian Finland)

Government advice sent to bloggers, rappers and writers to get to those not reached by traditional media Coronavirus - latest updatesSee all our coronavirus coverageFinland has enlisted social influencers in the government´s efforts to contain the coronavirus pandemic, arguing that they are just as useful as mainstream media in a crisis when it needs to inform the population fast, clearly and accurately.`We can reach a large part of the public in Finland through official communications and traditional media, but it´s clear the authorities´ messaging doesn´t always reach all population groups,` the government communications director, Päivi Anttikoski, said. Related: From Houseparty to Zoom: our digital lives in lockdown - podcast Continue reading...