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RSS FeedsInside the Philip Morris campaign to `normalize` a tobacco device
(Reuters Business)

 
 

21 february 2020 22:13:33

 
Inside the Philip Morris campaign to `normalize` a tobacco device
(Reuters Business)
 


At Germany`s Bambi Awards for the media industry in November, celebrities posed for red-carpet photos against a backdrop of established luxury brands. Alongside the likes of Mercedes-Benz and Swiss watchmaker Chopard was a newer name: IQOS, a `reduced risk` heated-tobacco device sold by cigarette maker Philip Morris International Inc.


 
58 viewsCategory: Business
 
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(Reuters Business)
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(Reuters Business)
 
 
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