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RSS FeedsConsumers Are Willing to Share Personal Data in Exchange for Better Customer Experience, Broadridge Study Finds
(World News Science)

 
 

18 february 2020 15:04:59

 
Consumers Are Willing to Share Personal Data in Exchange for Better Customer Experience, Broadridge Study Finds
(World News Science)
 


NEW YORK, Feb. 18, 2020 /PRNewswire/ -- Amidst a backdrop of increasing emphasis on data privacy via the introductions of the General Data Protection Regulation and California Consumer Privacy Act, nearly half of consumers in North America (45%) would be willing to share their data if it meant that it would enhance their customer experience (CX), according to a new study from global Fintech leader Broadridge Financial Solutions, Inc. (NYSE:BR). The annual study, which surveys the opinions of more than 3,000 individuals in North America on topics relating to consumer experience and essential communications, revealed that consumers` desire for enhanced experiences coincided with an even...


 
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