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RSS FeedsDisney´s `Hamilton` Movie Strategy: A Lucrative New Franchise
(ArtsJournal Music)

 
 

7 february 2020 20:37:13

 
Disney´s `Hamilton` Movie Strategy: A Lucrative New Franchise
(ArtsJournal Music)
 


The modern retelling of founding father Alexander Hamilton´s life is a full-blown cultural phenomenon, one that has rolled out like a well-planned military campaign. The target? The hearts and minds of America, and the world, as part of that thing every studio executive wants: hilariously lucrative branded IP. – IndieWire


 
19 viewsCategory: Entertainment > Music
 
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