Jewel beetles` sparkle helps them hide in plain sight
(PHYSorg.com Biology)

Bright colors are often considered an evolutionary tradeoff in the animal kingdom. Yes, a male peacock`s colorful feathers may help it attract a mate, but they also make it more likely to be seen by a hungry jungle cat. Jewel beetles (Sternocera aequisignata) and their green, blue, and purple iridescent wing cases may be an exception to the rule, researchers report January 23 in the journal Current Biology. They found that the insects` bright colors can act as a form of camouflage.