From the Champions League to Test cricket to Team GB: where money flows, success often follows. But as a country we don´t really like to talk about thatIn September and October last year, with what we now have to say is slightly unfortunate timing, Saracens issued a series of short videos to commemorate the 10-year anniversary of `The Saracens Way`, the cultural transformation that is said to have turned them into one of the most irresistible forces in the history of English club rugby union.`The Saracens Way, quite simply, is the club,` Will Fraser beams into the camera. A former flanker who retired through injury, Fraser now sells Brand Saracens to a bulging catalogue of corporate clients. For a competitive day rate, including lunch and refreshments, Fraser and a current Saracens player or coach will instil in your company the cornerstones of the Saracens winning ethos: cultural change, strong values, an emphasis on happiness and making memories. `If we create good people,` Fraser explains, `we create good rugby players.` Continue reading...
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