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RSS FeedsUK brewers invest in low-alcohol drinks trend
(The Guardian Business News)

 
 

20 january 2020 11:55:03

 
UK brewers invest in low-alcohol drinks trend
(The Guardian Business News)
 


Brewdog to open alcohol-free beer bar in London as `nolo“ sales rise 18% in western EuropeThe UK drinks industry has embarked on a detox that extends beyond January with companies racing to bring out `nolo` (no- or low-alcohol) beers, spirits and cocktails to satisfy a thirst for hangover-free drinking.The Scottish beer giant Brewdog started this year by opening the `world“s first alcohol-free beer bar` in London. At face value the move seems counter-intuitive but sales of no- and low-alcohol drinks were worth £60m to the pub trade last year - a near-50% increase, according to research firm CGA. The booze-free drink market is worth at least double that if supermarket sales are taken into account as Britons try to cut their alcohol intake at home too. Continue reading...


 
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