Portrayal of women´s societal role in advertisements discussed
(WorldNews Pakistan)

You must have watched the new ad of a packaged spice mixes producer in which a man is cooking for his daughter because his wife is dead. “But, like I said, his wife had to be dead,� said Bond Advertising CEO Seema Jaffer. The room bursts into laughter. Seema, who is associated with the Pakistan Advertising Association, then referred to the campaign of a laundry detergent manufacturer in which the workload of washing clothes was divided between men and women. “It did affect the norms. People started thinking,� she said, and gave an example of how cricketer Sana Mir stresses not on smooth skin but on the fact that she can play. Seema was addressing the launch of a...