Regional content accounted for 40 pc of Hotstar traffic in 2019, sports scaled `unparalleled heights`
(WorldNews India)

India's leading video-streaming platform Hotstar released the third edition of its India Watch Report today. The annual study, which tracks video consumption patterns of India's OTT users, found that regional content contributed to 40 percent of all videos streamed on Hotstar in 2019. This was primarily driven by non-metro users, who lapped up the platform's rich bouquet of Indian language shows and films. `Non-metros are outstripping metros in terms of video consumption and regional content has grown to account for 40 percent of overall content consumption,`...