High-end buyers are changing what they want in a vehicle. Here`s why automakers are complying
(WorldNews Business)

DETROIT - What premium-vehicle buyers want is changing, and that`s a big deal not just for luxury brands like Mercedes and Lexus, but Detroit 3 brands including Ford, Chevrolet and Jeep. Premium vehicles - including models like the Ford F-150 Platinum, GMC Yukon Denali and Jeep Grand Cherokee Overland - account for just 13% of global sales, but 40% of automakers` profits, according to a new study by consultant McKinsey & Co. That`s certainly true of the D3, which reap huge profits from the best-equipped versions of pickups and SUVs they also build in large numbers for business customers. `Premium used to just mean high-priced,` McKinsey partner Ben Ellencweig said. `Now it`s high-end...