John Wick, Deadpool 2 director shot Apple`s new `Snowbrawl` ad with iPhone 11 Pro
(Digital Photography Review)

Apple tapped Deadpool 2 and John Wick director David Leitch to direct a 90-second iPhone advertisement called `Snowbrawl.` As its name suggests, the video features high-action footage of a snowball fight filmed in cinematic style using the iPhone 11 Pro. It`s not uncommon for Apple to publish video and image ads shot using its latest iPhone models. The company has increasingly embraced short-form storytelling as part of its ads and `Snowbrawl` is no different. The commercial shows off the iPhone 11 Pro`s camera capabilities while telling the brief story of children engaged in an epic snowball fight to save a kidnapped teddy bear. Creatives have been producing works shot using the iPhone for years. The 2018 movie Unsane was shot entirely using the iPhone 7 Plus, for example, though it should be noted that a variety of gear, including stabilizers and external lenses, are often used as part of these projects.