Global Executives Offer 5 Takeaways from 11.11
(WorldNews China)

As always, the 11.11 Global Shopping Festival this year delivered big numbers: gross merchandise volume at RMB268.4 billion ($38.4 billion), up 26% from 2018; 1.3 billion delivery orders; a record 200,000 participating brands; and 1 million new products. But what drove those numbers? `New consumption patterns, new brands, emerging e-commerce shopping demographics and new shopping experiences,` said Alibaba Group Executive Chairman and CEO Daniel Zhang. Zhang`s comment came during the annual Observing China Forum in Beijing on Thursday, where top executives from Alibaba, L`Oréal, Nestlé, Yum China and Bain shared insights into 11.11 and their experiences chasing the most sophisticated...