Tata Motors reinvents marketing strategies to woo car buyers
(WorldNews Business)

It was a little over a fortnight ago when Tata Motors tuned into `The International Day of Sign Language´ on September 23. The idea was to spread awareness about the adoption of sign language as a means of communication and encourage equality. The company decided to vocalise its call to action for its brand Harrier, positioned as #AboveAll. The campaign has a video showcasing the story of a family that hires a deaf-mute housekeeper and how the couple positively encourages her by stepping up to learn the sign-language along with her to communicate.Awareness on sign language Launched in...