100 was just the beginning - more than 200 good deeds have already been done in YIT´s responsibility programme
(WorldNews Finland)

The idea of the 100 Good Deeds programme first saw the light of day in 2012 when YIT reached its 100th year. The purpose of the centenary campaign is to do various small, good deeds for non-profit organisations and associations. The beneficiaries include various communities, associations, organisations, schools, daycare centres and assisted living facilities around Finland. Good deeds are done both by YIT`s employees and by those who ask YIT for monetary compensation in return for logo visibility: they are challenged to do a good deed for a third party in return for compensation. The campaign was very successful right from the start and has now turned into a YIT social...