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RSS FeedsOnline photo retailer Adorama launches redesigned website and logo
(Digital Photography Review)

 
 

3 october 2019 22:55:49

 
Online photo retailer Adorama launches redesigned website and logo
(Digital Photography Review)
 


New York-based photography and electronic equipment retailer Adorama has redesigned its website and brought with it an updated logo. The website redesign was done `with a focus on content, a reorganized catalog, and more, all to improve the shopping experience for our customers,´ according to a statement given to PetaPixel via an Adorama spokesperson. The new website features a streamlined navigation menu, a more prominent featured slider, a `Top Picks This Week´ section and an icon-based `Featured Categories´ section for displaying different sections of the online store. The updated UI extends elsewhere on the website to create a cohesive experience. As for the logo, Adorama eschewed the sharp edges of its older logo in exchange for a rounded sans-serif that looks a little reminiscent of Google´s updated Android branding. Along with the updated logo is the tagline `Equip Your Creativity,´ a change from the previous tagline `More than a camera store.´


 
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