Syncs` Influence, Streaming`s Global Reach Discussed at the Music Finance Forum
(WorldNews Music)

Even in the modern streaming era, syncs are still helping break acts, according to music executives speaking at the Music Finance Forum presented by Winston Baker held last week in Los Angeles. During the debut conference`s `The Future of Streaming: Rights, Royalties and Valuation` panel on Sept. 12, industry leaders discussed how exposure in other medias such as film and television can provide necessary extra visibility for an artist’s work. “The biggest one for us was The Lumineers. They were touring a lot, doing a lot of work and just no results,” said Ingrooves Music Group co-founder and general counsel Matt Burns. “They got a sync [with Apple] and the whole world...