Incorporating Optimization in Personalization Systems for Telecom
(World News Science)

Organizations engage with their customers via multiple channels. In saturated and highly competitive markets like telecommunications, carriers are investing heavily to minimize churn by delivering, personalized customer interactions through these channels. Customer satisfaction is contingent on the telecom providers` ability to present personalized offers through these customer contacts. The leading recipe for delivering the ideal `best next offer` involves a collection of technologies and processes leveraging data, analytics and optimization. Customer-level behavioral data across channels need to be harnessed, processed and made available to generate insights to predict future customer...