YouTube app for TVs gets mammoth auto-playing ads
(Android Central)

Auto-playing ads will transition to fullscreen after a few seconds. What you need to know Google is bringing its large and in charge Masthead ads to the YouTube app on TVs. YouTube is the `number one ad-supported streaming TV platform in reach and watch time.` The Masthead ads will transition to fullscreen automatically after playing for several seconds. Good news for advertisers and bad news for everybody else — Google has announced it is launching its mammoth Masthead ads in the YouTube app for TVs. You`re probably already familiar with these ads on the web version of YouTube. They are those huge, auto-playing ads on the homepage which take up the majority of your viewing area. The concept is the same for the YouTube TV app. Now, advertisers will be able to throw an auto-playing ad right in your face when you open the app on your TV. It will even auto expand and go fullscreen if you leave it in focus for a few seconds. How helpful. At the very least, we can take some solac...