Jose Antonio Cachaza interview: LaLiga India head wants to change fans` habit of consuming sports from TV to digital medium
(WorldNews Sport)

Ever since LaLiga set up base in India, the league has been trying to penetrate the Indian market and capture the imagination of football fans. In Jose Antonio Cachaza`s words, the main objective of LaLiga is that it wants to be the second most popular league after the nation`s own domestic league. Cachaza, who is the managing director of LaLiga India, is optimistic despite the challenges of making in-roads in a country where football is not the No 1 sport. Jose Antonio Cachaza, Managing Director, LaLiga India - 2_opt More There`s no question about the popularity of Barcelona and Real Madrid. Even in India, where Premier League attracts more eyeballs, both Barcelona and...