VSP Global Premier Program to Launch National Consumer Advertising Campaign and Program Enhancements in Support of Private Practice
(World News USA)

September 19, 2019 RANCHO CORDOVA, Calif., September 19, 2019 - As part of its commitment to support private practice Doctors of Optometry, the VSP Global ® Premier Program today announced it will launch a national consumer advertising campaign, designed to drive patients to Premier Program practices. Debuting later this month, a mix of television, radio, outdoor, and digital advertising will motivate patients to schedule an appointment at a local Premier Program private practice, where they can maximize their benefits and receive a personalized eye care experience. Enhancements to the Premier Program were also announced to provide doctors more of what they are asking for: improved revenue...