Last week Apple showed off the slow-mo video capabilities of the front-facing camera on its new iPhone 11 models through the use of `Slofies,´ a portmanteau for the words slow-mo and selfies.
At the time, the concept was presented as a humorous take on selfies - which itself is a shortened version of of the phrase self-portrait - but not much more. Turns out, that might not be the case, as Apple has applied for a U.S. trademark for `Slofie,´ which would give them the ability to limit how the word is used.
The `drawing` used in the trademark filing to show the phrase attempting to be trademarked.
All of Apple´s iPhone 11 models feature a front-facing camera that can record up to 120 frames per second (fps). As detailed in its demonstration video, the result, when slowed down, is a humorous slow-motion clip that puts a - sometimes literal - spin on selfies.
According to the filing, Apple hopes to trademark selfies as the word pertains to `downloadable computer software for use in capturing and recording video.´ Apple says the intent of the filing is to ensure it `has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services.´
As pointed out by The Verge, this likely `means this trademark seems to be more about preventing other companies from making slofie-branded camera apps than it is about limiting popular usage of this totally made-up word.´
According to the filing, Apple paid $400 for filing the trademark application.
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