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RSS FeedsPhil Spencer Reflects On The Xbox One Reveal: `An Event That Was Very Much Focused On Xbox As A TV Platform`
(GameSpot Xbox 360 News)

 
 

13 august 2019 09:55:44

 
Phil Spencer Reflects On The Xbox One Reveal: `An Event That Was Very Much Focused On Xbox As A TV Platform`
(GameSpot Xbox 360 News)
 


At E3 2019, the current head of Xbox Phil Spencer spoke with GameSpot about the history of the Xbox One, the troubles the console faced at launch, and what`s in store for the future of next-gen. Though there`s a lot of anticipation for what`s to come with Xbox Scarlett, our discussion went back to the beginning of the Xbox One, Microsoft`s answer to Sony`s PlayStation 4. Back in 2013, online gameplay, connectivity, and the cloud was poised to see unprecedented growth in the next-gen--and Microsoft wanted to be at the forefront of the new console experience. However, the platform maker initially struggled to convey what the new console stood for, and it`s something that the current head of Xbox remembers all too well.`If you go back and watch [the reveal], what you`ll see is an event that was very much focused on Xbox as a TV platform,` Spencer said. `We showed things like The Price is Right, for instance. In fact, I think the first piece of content that we ever showed on an Xbox One was a TV show.`In May 2013, Microsoft revealed the Xbox One, a console advertised as the new nexus for home entertainment. Before the reveal, Microsoft and their new product--codenamed Durango--already faced something of an uphill battle. In the months before, the backlash from comments from former Microsoft executive Adam Orth, who downplayed concerns from consumers about the next console potentially being online only, was still fresh on the minds of many. So going in, Microsoft had some ground to cover. Taking place in Redmond, Washington at the Microsoft campus, this event--also possessing a codename, Newcastle--was meant to be the console`s big moment. But as history shows, things didn`t work out as intended. Spencer went on to describe the mood following the event, and how employees weren`t satisfied with what they saw.`If you were an employee in team Xbox, then you were [a part of a team of] thousands of people that work on the Xbox. But there`s like a handful of people that st ...


 
19 viewsCategory: Entertainment > Games > Xbox 360
 
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