Moonshot CVE: The company using adverts to counter extremism
(WorldNews Europe)

From those drawn to ISIS and the far-right, to others deciding whether to vaccinate their children, Moonshot CVE is diverting social media users from dangerous views. The London-based technology social enterprise, invented the "Redirect Method" in 2017, which involves delivering targeted advertising to Google and social media users searching for certain extremism-linked keywords. Advertisements then link to neutral or counter narratives provided by trusted figures, citizen journalists and defectors from the searched group on YouTube playlists and other sites. Developed with Google´s Jigsaw incubator in 2016, the method has grown and adapted as it has been applied, sparking...