Six reasons why customer service is make-or-break for your lab instruments business
(WorldNews Switzerland)

By Daniel Fankhauser Customer experience has become a crucial battleground for all types of industries, including life science, medical diagnostics and pharma. A study by NewVoiceMedia revealed that poor customer service is costing companies more than $75 billion a year. Some 67 percent of customers have become `serial switchers,` willing to switch brands because of a poor customer experience, according to the study. Lackluster customer service almost guarantees that the next time your customers have a need they will look elsewhere. Lab instrumentation businesses can reduce risk by investing in fast and efficient customer support. Small businesses, even those introducing new medical...