New Coke, the controversial flavor of Coca Cola released in 1985 and removed from sale quickly, is coming back this year for a promotional release tied to the upcoming season of Stranger Things.Stranger Things Season 3 is set in 1985, the same year New Coke was released. New Coke will be featured in `several` episodes during Season 3, and it`s not being added for the sake of making an extra buck. `It was one of the first ideas in our Season 3 brainstorm. It was the summer of `85, and when you talk about pop culture moments, New Coke was a really big deal,` creators Matt and Ross Duffer told The New York Times. `It would have been more bizarre to not include it.`New Coke was introduced in April 1985, and it was removed from sale after just 79 days in the wake of a community outcry over the flavor, eventually replaced by what would be called Coca-Cola Classic. That same controversial flavor, New Coke, is now returning with the same exact recipe.Additionally, the Duffer Brothers worked with Coca-Cola on a new advertisement that they directed, It showcases familiar Stranger Things characters drinking New Coke in a movie theatre. You can see the ad in the video embed above. `One thing that makes Stranger Things so special is its commitment to authentically portraying the decade in which the show takes place,` Coca-Cola North America boss Stuart Kronauge said. `When we heard that Season 3 would be set in the summer of 1985 and they wanted to integrate New Coke, we knew we had an opportunity to revisit that time period in a fun and unexpected way that would also allow us to be part of one of this year`s most anticipated pop culture moments.`You can read more about the partnership between Netflix and Coca-Cola here on the Coca-Cola website.All the main cast of Stranger Things return for Season 3, along with Princess Bride star Cary Elwes who plays the sleazy politician Mayor Kline. There`s also the offspring of some `80s stars; Jake Busey, son of Point Break star Gary B ...
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