Misrepresentation of tobacco industry figures may harm economy
(WorldNews Pakistan)

Islamabad : Only reliable research data can help better policy making especially when it comes to revenue generation and any misleading facts can hamper government efforts to bring better tax policies, leading global research organization Nielsen told media during a briefing held in Islamabad. Director, Retail Audit Services of Neilsen, Asad explained that the Company is present in more than 100 countries employing more than 35,000 people globally. Nielsen has been present in Pakistan for more than 25 years and it proudly provides research data to local, multinational, public sector and social sector organizations. He provided a detailed review to the audience regarding Nielsen’s...