Microsoft and Sony have announced plans for a strategic partnership that will include technology and information sharing, as well as shared infrastuctures for some of their initiatives. While the announcement doesn`t mention the Xbox or PlayStation brands specifically, it does suggest the partnership will focus on consumer entertainment platforms including gaming.Specifically the agreement says that the two will jointly develop future cloud solutions within Microsoft Azure. It also says that Sony will use Microsoft Azure for its own game and content-streaming services, including a push to build better tools for content creators. The two are also committing to work together on semiconductors and artificial intelligence.`PlayStation itself came about through the integration of creativity and technology,` Sony president Kenichiro Yoshida said in the announcement. `Our mission is to seamlessly evolve this platform as one that continues to deliver the best and most immersive entertainment experiences, together with a cloud environment that ensures the best possible experience, anytime, anywhere. For many years, Microsoft has been a key business partner for us, though of course the two companies have also been competing in some areas. I believe that our joint development of future cloud solutions will contribute greatly to the advancement of interactive content.``Sony has always been a leader in both entertainment and technology, and the collaboration we announced today builds on this history of innovation,` added Microsoft CEO Satya Nadella. `Our partnership brings the power of Azure and Azure AI to Sony to deliver new gaming and entertainment experiences for customers.`Xbox head Phil Spencer and Nadella also followed up with tweets that stressed the entertainment and gaming aspect of the partnership.Excited about the opportunities ahead with @Sony for us to pursue our mutual gaming ambitions and delight players around the world. https://t.co/3vBuQiruiR - Phil Spenc ...
|
