Subscription fatigue a growing bane for the video streaming industry
(WorldNews Europe)

The explosion of new SVOD providers may have given consumers more choice, but toggling between various subscription services has also left many consumers frustrated. Shashank Venkat highlights this growing unease among video content subscribers. In many ways, the words subscription and fatigue almost seem like a paradox when put together. Subscriptions represent freedom from the shackles of one-time purchases, giving users the flexibility to move away from a service if it does not serve their needs. So, when did this inherently customer-friendly phenomenon become a cause for fatigue? Explosion of video streaming services It all seemed well when...