There have been iPad commercials shot with iPads and feature-length films made on smartphones, so why not add a late night television show to the list of jobs smartphones are taking over.
Tonight`s episode (March 25, 2019) of NBC`s Tonight Show will be shot entirely on a Galaxy S10+ smartphone and its wide-angle camera, a bold move to turn not just 30 seconds into a commercial, but the entire episode.
As you might expect, the show won`t be taking its normal format though. Rather than sitting at his desk throughout the evening, Fallon, his accompanying band, The Roots, and a few guests will be taking a tour around his favorite locations around New York City, from The Django jazz club to singing with Conor McGregor at a New York Irish pub, it`s very much an on-location shoot designed to showcase the photo and video capabilities of Samsung`s latest flagship smartphone.
In an interview with Variety, Samsung`s vice president of marketing, Patricio Paucar, unabashedly says the move was done to combat traditional advertising avenues:
`We know consumer attention is being pulled in so many different directions today. Itīs really hard to break through the noise and get people to engage in a way that best communicates the benefits of your products.`
In addition to the Tonight Show, Samsung will be showcasing a high volume of commercials for the S10+ across various networks and television shows, including NBC`s Today, Bravo`s Watch What Happens Live with Andy Cohen, Telemundo`s La Vox and E!`s Snapchat show The Rundown.
From the sample video above, the footage looks promising. It`d be interesting to see what`s going on behind the camera though and see what sort of rig the camera is arranged on.
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