(L-R) Mr Naoki Kitaoka, Department Manager of the UX Planning Department in the Marketing Sector of Nikon`s Imaging Business Unit, pictured with Mr Takami Tsuchida, Sector Manager of the Marketing Sector inside Nikon`s Imaging Business Unit, at the CP+ 2019 show in Yokohama Japan.
We were in Japan earlier this month for the annual CP+ show in Yokohama, where we sat down with senior executives from several camera and lens manufacturers, among them Nikon.
We spoke with three Nikon executives from the Marketing Sector of Nikon`s Imaging Business Unit: Mr Naoki Kitaoka, Department Manager, of the UX Planning Department, Mr Takami Tsuchida, Sector Manager, and Mr Hiroyuki Ishigami, Section Manager of the Product Planning Section IL, UX Planning Department.
Please note that this interview was conducted with multiple interlocutors through an interpreter, and has been edited for clarity and flow. For the sake of readability, answers have been combined.
How do you think the market for full frame mirrorless will evolve?
In terms of hardware, it is likely that mirrorless will catch up with DSLR. But one thing that is a challenge is the time lag of electronic viewfinders. Even though we have a great mirrorless [solution], we cannot beat the optical viewfinder.
For really high-level professional photographers at sports events and so on, I believe that the DSLR will survive. I think there will be a synergy between DSLR and mirrorless, so we can expand the market moving forward.
I hesitate to talk about our competitors, but while Sony only offers mirrorless cameras, both Nikon and Canon offer DSLR and mirrorless, so there are more options for our customer bases. DSLR and mirrorless cameras have their own unique characteristics.
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