Kraft Heinz can´t count on ketchup to save it
(WorldNews Business)

What went wrong at Kraft Heinz Co.? Years before last month´s jaw-dropping $15.4 billion write-down, the company had been on a mission to make over some of its quintessential products, removing maligned ingredients from its mac and cheese and hot dogs to better compete with newer, more natural upstarts. The reformulations weren´t enough. A month after the startling acknowledgment, the shares still haven´t recovered, a sign of how difficult the road is ahead for Kraft Heinz and its Big Food rivals. While some of the packaged-food giant´s brands are still growing - the company in an email pointed to Heinz, Philadelphia cream cheese and Lunchables - many iconic brands are losing market share....