Apple will debut its rumored television service on Monday, and ahead of the event, The Washington Post has shared some new details on the planning that has gone into Apple`s TV service.
When deciding how to distribute its original television content and at what cost, Apple reportedly considered offering free television shows to customers who paid the extra fee for AppleCare for their Mac and iOS devices.
Apple also considered an offering through the Apple TV, and recent rumors have suggested that the content Apple offers will actually be provided through the TV app on iOS devices and the company`s set-top box. There`s also a possibility that Apple will distribute its content outside of its own platform as well, which is something else the company has mulled.
Apple`s plans are still not clear to industry insiders and Hollywood executives, and one source that provided the above info to The Washington Post said that Apple`s plans have changed multiple times.`Whatever they try to sell on Monday, it`s not what they started with and they are trying to figure out what kind of engine to put in while the plane is in the air,` the executive said.Film and TV creators who are working with Apple have been left in the dark about the company`s plans and do not know if content will be exclusive to Apple users or available to everyone. Creators received `obfuscation and ambiguous responses` when asking about distribution, with some speculating that Apple may not have made up its mind about the finer details of the streaming service.`Apple is the only company in the world that can drop a couple million dollars in entertainment and get Reese Witherspoon and M. Night Shamalayan on board without any articulation of a plan in terms of marketing or distribution,` said one well-connected Hollywood executive, who spoke on condition of anonymity so as not to upset Apple.Recent reports from The Information and Recode have suggested Apple may be planning to offer i ...
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