The leader of the U.S. biathlon program sat down for a recent dinner at a bar in Park City, Utah, when he happened to glance at the television. There, on the screen, was a biathlon competition . On TV. In a bar. In America. “I’ve waited,” CEO Max Cobb said, “30 years for that moment.” One day soon, Cobb envisions something even greater: The U.S. leading the charge in a sport that combines cross-country skiing and rifle shooting. To achieve that, Cobb, who’s been with the program since 1989, and his staff initiated a blueprint aimed at capturing the country’s first Olympic biathlon medal. The model includes bringing in coaches from Europe, contracting...
|
