SXSW Music Festival 2019: Africa to the World
(WorldNews Music)

The 2019 edition of the South By Southwest Music Festival will position Africa as the new frontier of the global music industry, writes Ojo Maduekwe The world, it appears, has fully warmed up to African music. It´s no longer unusual watching videos on social media of random white people dancing to afrobeat, or for clubbers in Africa to be thrilled by the club DJ, from midnight till dawn, with catalogue of songs entirely by African artists. Afrobeat is fast moving from being an alternative music into the mainstream. Popular Nigerian artists such as Davido and Wizkid are making inroads into the American pop culture, performing on music festival stages alongside popular artists like Beyonce,...