LEGO GROUP Introduces LEGO® Hidden SideTM, Combining Building with Augmented Reality to Create a New Way to Play
(WorldNews Denmark)

NEW YORK (February 14, 2019) -The LEGO Group today unveiled LEGO® Hidden SideTM, an augmented reality-enhanced LEGO play theme where kids must turn a haunted world back to normal, one ghost at a time. It is the only play experience available today that fully and seamlessly integrates augmented reality (AR) with physical construction to reveal a hidden world of interactive play. Developed for children 7 years and up, LEGO Hidden Side is showcased to buyers, media and influencers for the first time at American International Toy Fair Booth in Booth 1335 of Hall 3B at the Jacob K. Javits Convention Center, February 16 -19. LEGO Hidden Side includes a series of eight `haunted` building sets full...