Oakland Community College to launch `tweet-a-day` billboard campaign
(WorldNews Business)

Oakland Community College is undertaking a social media-fueled billboard campaign that it calls a departure from what`s being done in digital outdoor advertising. The five-campus college is launching a `tweet-a-day` initiative on Monday. It`s pulling seven-word Twitter post summaries into graphics, with different ones displayed daily through March 24. `The goal ... is to share a variety of messages about the college in real time, promote community goodwill, recognize...