Matthew McConaughey, Seth Rogen, Olivia Wilde films added to SXSW Film Festival lineup
(LA Times Movies)

The past few years have been especially strong for the South By Southwest Film Festival. Having established itself as a home for breakout comedies including `Bridesmaids` and `Knocked Up,` SXSW expanded its hit-making track record last year as the launching pad for `A Quiet Place` and `Ready Player...